![]() ![]() 'Around the world, Barbie is as universally known as Coca-Cola or McDonald's,' he said during a recent visit to Mattel's design studio in El Segundo, a suburb of Los Angeles. Nathan Baynard, director of global brand marketing for Barbie, said of the 60th anniversary: 'In an industry where success today is three to five years, 60 years is a huge deal!' She has an actual identity: Barbie Millicent Roberts, who hails from the fictional town of Willows in the Midwest.Įxplaining the possible reasoning behind Barbie's youthful appearance, Lisa McKnight, senior vice president and global general manager for the Barbie brand, said: 'The narrative of the Barbie brand is that she's a young woman and she's independent and pursuing careers.'Īnd now, she speaks directly to girls about her life, and important current topics.ĭespite fierce competition in the toy industry since she was created, 58 million Barbies are sold each year in more than 150 countries.Įvery occasion! Different varieties of the doll include a vintage Barbie driving her signature pink car (left) and a holiday-themed Barbie (right) pictured relaxing on a miniature beach She has a hair stylist, makeup artist and photographer who travel with her 'for real' in the United States and abroad for Instagram photo sessions. In the first year, 300,000 dolls were sold,' he added.Īnd she is not only a toy store success - Barbie has a large social media presence with her Twitter and Instagram pages, through which she shares moments of her life with her millions of followers. Keeping with the times: Barbie now has Instagram and Twitter pages, through which she shares photos and updates with her many followersĪnd it seemed as though people immediately loved the idea, as almost half a million dolls were sold in the first year of its debut. ![]()
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